SHANNON CASTAGNOLA


 
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SHANNON CASTAGNOLA

Director of Marketing & Client Relations
scastagnola@woodfordtb.com
859-351-2736

From:
Kentucky

Education:
Tates Creek High School, Lexington, KY 1990-1994
University of Kentucky, Lexington, KY 1994-1999
Graduated with a BS in Broadcast Journalism and a minor in Political Science

Work Experience:
Woodford Thoroughbreds, March 2014 – Present
Former Sales Director, Current Director of Marketing
West Point Thoroughbreds, 2008-2014
Sales Rep for the West Coast, Customer Service Coast to Coast
Taylor Made Farm, 1999-2008
Administrative Assistant to the V.P. of Private Sales

 

About me:
I didn’t grow up in a horse family, much less a thoroughbred horse family. However, from the age of three I can remember being drawn to horses, as if they contained some sort of magnetic pull. I was able to nurture that love and natural connection when my family moved to Lexington when I was nine. Weekends were spent at a local stable, taking lessons and occasionally showing, until I went to college. Upon graduating from UK I worked my first ever Keeneland September sale in 1999 showing yearlings for Taylor Made. It was there I realized my future was not in journalism, but rather in the thoroughbreds. Shortly after, Taylor Made hired me into the office full time working for the Private Sales department. During my time at Taylor Made I met my husband Steve, who also worked for the farm, and impressed me not with his twinkling blue eyes and English accent, but his newly leased Hyundai. Eventually I realized it was necessary for me to build my industry knowledge by better understanding the racing side of the business for a fuller perspective. I received an incredible education working at West Point Thoroughbreds where we weekly reviewed, what was at times, an 80 horse stable. I learned so much about the race horses, trainers, tracks, vets, communication, marketing and sales. My heart however is in the breeding and sales world and I won the lottery when I came on board with Woodford Thoroughbreds. Steve and I have two daughters who attend public school in Lexington, Kentucky. Our family has over the years adopted three boxers and will continue to share our home with this humorous breed of dog for as many years as we are able.

 

 
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